Marketing is a process of communicating the value of a product or a service to a customer.

There are four basic aspects of marketing called the “4P’s”:

  • Product: the item or service you sell
  • Price: the amount you charge for your product or service
  • Promote: the ways you inform your market as to who, what and where you are
  • Place: the channels you use to take the product to the customer

 Be a savvy social networker create business accounts and participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest. Add Instagram in there too if your business is image-oriented.


For more information on how to market your business in four steps.